Enablement videos are effective because they solve the key problems that are responsible for holding up B2B deals: big buying groups, forgetful demos, and missing value propositions.
First of all, videos help your internal advocates get their job done. When it comes to selling products, your initial point of contact should persuade your C-level people, IT, and legal department. Your two-minute product demonstration allows them to use your product to promote it in your absence.
Second, they make sure your core pitch is not diluted due to expanding sales teams. Turning your pitch into an enablement video ensures that all buyers receive the same gold standard value proposition no matter which AE closes the deal.
Finally, they speed up your deal process. Using moving images to address the most complex issues of compliance and integration, you can easily answer your buyers' questions without slowing down your sales process.