Runtime
Each extra minute requires more writing, storyboarding, designing, and animating. Runtime is the single biggest lever.
Motion Graphics Company
Motion Graphics ServicesThat Turn ViewsInto Qualified Demos
Motion Graphics Services
That Turn Views
Into Qualified Demos
Simplify complicated products through effective visual storytelling. With more than 12 years of experience and over 950 assets delivered to major brands including Roblox and FOX, we provide customized motion graphic production services. Select our top-notch motion graphic services for motion graphic videos and motion graphic experiences.
What
Are Motion Graphics?
Motion Graphics are animated design pieces. Letters, icons, illustrations, diagrams, product UI, and branded elements move with purpose. There are no characters to develop and no illustrated scenes to create, which is precisely why the medium is quicker and cheaper than character animation.
This deal is very realistic. Motion graphics are not able to tell a story of a person who faces some issues. They are capable of making processes, numbers, feature sets, and comparisons clear within seconds. These are exactly the things that a marketing team usually needs to post in the coming quarter.
A motion graphics video earns its budget when it removes a step from the buyer's thinking. If the animation is decorative, if the movement exists because the software makes movement easy, it has failed regardless of how polished the render looks. Every piece of custom motion graphics we produce gets held against one question before it ships: does the viewer understand this faster than they would have understood the page it sits on?
Movement needs to convey meaning rather than grab attention in the motion graphics video. And the way that happens isn't difficult to understand.
A scene trying to do two things is doing nothing. We allocate the beats of the script to scenes before design to give each one a purpose and take away the viewer's decision-making power about what they should be looking at.
The order of the information matters more than any transitions can ever do. Present the problem, present the solution, present the proof. Reverse the order and let the viewer guess until the 15-second mark.
Most of the feeds are viewed in mute mode. If the type and visual hierarchy don't tell the viewer what the video is about, then it will work in only half the number of possible placements.
The homepage video and the social video cut-down need different edit points from the same source video. We define them during the storyboard stage, not after delivery.
How Much Does Motion Graphics Cost?
The factors that determine motion graphics video pricing include: duration upon completion, the amount of custom design used, whether or not there is data visualization or a live product interface required, and the number of versions required for various media. The actual cost that we charge is shown below. We will give you an estimate within this range in writing prior to beginning any animation.
What Moves the Number Up or Down
What gets built from scratch
Designing and building an entire iconography, an entire art style, and a layout system in-house costs more than reusing an existing brand system that has available assets.
Data and product UI
Charts that have to be precise and UI that needs to reflect the real-life product both take more build time than just a generic set of icons does.
Voiceover and language count
Having one professional US voice actor is included in the Signature tier by default. Extra languages mean extra recording, mixing, and editing.
Channel versions
A 16:9 master, a 9:16 vertical version, a 1:1 square, and a six-second bumper all are four different edits from one project. These cost extra because we charge for what we deliver to you, not what we make.
Speed
Standard turnaround time is included. Faster deliveries require booked capacity, and this costs us money as well, which we charge as a rush fee upfront.
Motion Graphics vs 2D Animation vs Explainer Video
Motion Graphics vs 2D Animation:
When the product that you are selling is a feature, a process, an outcome, or data, use motion graphics. When the consumer has to visualize themselves using the product before becoming interested in the feature of the product, use 2D animation. The first category requires the former, while the latter uses the latter.
Motion Graphics vs Explainer Videos:
This is not a comparison at all, and if a studio offers you this comparison, they are trying to sell you an industry category, not a solution. An explainer video is a task. Motion graphics is one of the methods used to complete this task, and quite possibly the quickest and cheapest method. Just ask your prospective studio which method they would suggest using for your buyer, & why.
How an Explainer Video CompanyApproaches Motion Graphics
A project does not start by gathering transitions; it starts with finding the point.
What needs to be grasped here? What is the problem with the existing version? What can be presented in four seconds instead of being explained in a paragraph? It is the effort that makes the difference as far the finished piece gets any recognition at all.
As a company providing motion graphics services, we consider structure and visual execution requirements. Without direction, attractive design turns into noise, and noise costs too much at our level.
Step 01: Discovery & Message Planning
We determine who the work is intended for, what must be learned from it, what the competition is, and how success will be determined. You receive instructions before anything is created. If we feel that motion graphics are not the right approach for what you want to accomplish, we tell you so here.
Step 02: Script, Style, & Fixed Price
Copy, layout, and visual design are all developed at once, as pacing is written before it is animated. This process culminates with your approval of a script, style frame, and fixed cost. Nothing is animated until you agree on a set cost.
Step 03: Animation, Revision, & Delivery
Storyboard, design, animation, voiceover where it is warranted, your revision rounds, then delivery in every format you need. You get a named account manager and tracked review links, so feedback lives in one place instead of across four email threads.
Custom Motion Graphics We Produce
Kinetic typography video
Typing in visual form of the whole system. Most budget-friendly option we have and also the best option for quotes, data, brand messaging, and paid social media posts where the sound is disabled.
Product and feature explainers
Real product UI, animated to show a workflow the way a buyer will actually experience it. The version screen recordings cannot give you, because the recording shows everything and the animation shows only what matters.
Data visualization and report animation
Research results, benchmarks, and yearly figures all designed to make sure the numbers come out at the end. A frequent need from marketing departments that have an unread report sitting around.
Motion graphics for social media
Individual vertical and square cutdown edits, not cuts from a 16:9 master source. Hook the viewer in the first couple of seconds; use on-screen typography, proper safe zones for each platform.
Logo animation and brand motion systems
Stings, transitions, lower thirds, and an animation guide for your own team to use for any future assets without having to come back to us for each little thing.
Campaign and launch asset packs
One story, produced once, delivered in every ratio and length the launch calendar requires.
Benefits of Motion Graphicsfor Your Business
Explain more in less time
A 60-second piece can carry what takes 600 words to write and still lose the reader halfway.
Lower cost than character animation
No character design, no illustrated scene builds, no walk cycles. The same clarity at a lower price and a shorter schedule.
More for marketing to work with
One project supplies your site, paid social, product pages, email, decks, and sales material.
A brand that looks current without a full production
Maintaining a standard motion language ensures that you maintain your marketing edge even outside the major productions.
Choosing the Best Motion Graphics Company for Your Project
Any studio ranking list for this semester will always claim they are the best motion graphics company. Below are some of the things we recommend you look for, including us.
Published pricing
If a studio will not name a range before a call, you are the one being qualified. Our numbers are in section 8 of this page.
A fixed price before animation begins
Ours is locked in writing after script and style approval. Ask any studio what happens to the price if a revision reveals a scope problem in week three.
Twelve years and 950+ videos
Long enough that our process survived several platform shifts and two changes in how buyers consume video.
Named brands with signed work
Roblox, FOX, Amazon, Google, McKesson, and Walmart. Ask for the specific project, not the logo.
One account manager, tracked reviews
Feedback in one place, with a record of what was requested and when.
A recommendation you may not want to hear
If your buyer needs character animation rather than motion graphics, we will tell you, even though motion graphics is the cheaper sale for us.
Frequently Asked Questions
Explore answers to common queries about our services, turnaround times, revisions, voiceover options, and more.