How an Explainer Video CompanyApproaches Product Demos
A project doesn’t begin with capturing interface recordings but with figuring out the fundamental value of your product.
What is the point of the feature you need to communicate? What obstacles arise in the existing user journey? Which intricate process can you showcase in just four seconds visually rather than in a block of text? This is what makes your project successful or drives people away from your landing page.
As a video production company focused on creating software product demonstrations, we combine the accuracy of user interfaces and motion graphics design. With the lack of a strategic rhythm, any UI animation becomes an element of visual clutter, and conversions become expensive for you.
STEP 01: DISCOVERY & WORKFLOW PLANNING
We establish the target audience, converting features, simplification of your UI, and success measurement criteria. We provide a structure ofa story narration outline prior to any animation. If we conclude that rebuilding your UI or animating a walkthrough is not needed according to your sales objectives, we let you know immediately.
STEP 02: SCRIPT WRITING, UI DESIGN & FIXED COST
Script writing, vector UI rebuilding, and visual hierarchy development happen simultaneously in order to maximize pacing prior to the start of the production process. This step results in your approval of the script, UI style frames, and a clear fixed price. No motion is produced until your agreement on the specific scope.
STEP 03: ANIMATION & DELIVERY
Animation, voice over recordings, sound design, and storyboards are produced in seamless integration with review rounds. All assets are provided in any format and aspect ratio needed for your website, ad campaign, or sales tool platform. You have a personal project manager and review links.